The Story of How the Post-It Note Was Invented by an Engineer

question 409

Multiple Choice

The story of how the Post-It note was invented by an engineer who accidentally created a weak adhesive and had to convince others that it was a "good idea" illustrates that

• A) ​ideas are rarely accepted until they can be viewed as an analogy of a previous problem.
• B) ​ideas must become mental sets within the general public before they are accepted.
• C) ​"thin-slicing" is a poor way to determine the practicality of an invention.
• D) ​unusual and original ideas may be rejected at first by conventional thinkers.

---

Definitions:

Carrying Amount

The amount at which an asset or liability is recognised after deducting any accumulated depreciation (amortisation), accumulated impairment losses and allowances thereon.

Fair Value

An estimate of the price at which an asset or liability could be exchanged in an orderly transaction between knowledgeable, willing parties in an arm's length transaction.

Technical Services

Specialist assistance provided by a business or individual in areas such as IT, engineering, or scientific research.