Tony Is Using the Strong-Weak Dimension of the Semantic Differential

question 187

Multiple Choice

Tony is using the strong-weak dimension of the semantic differential to rate various advertising words. This dimension is closely related to these words' __________ meaning.

• A)disjunctive
• B)conjunctive
• C)connotative
• D)denotative

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Definitions:

Cultural Authenticity

The degree to which an object, practice, or activity faithfully represents a particular culture or tradition.

Licensing Fees

Payments made to obtain permission to use someone else’s property, such as intellectual property, under agreed conditions.

Popular Culture

Encompasses the set of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a culture, especially those disseminated via mass media.

Innovation Success

The achievement of desired outcomes and impacts from new ideas, products, or processes, measured by criteria such as adoption, profitability, and market penetration.