In One Study, a Group of Consumers Were Given an Option

question 120

Multiple Choice

In one study, a group of consumers were given an option to purchase jam with half of them choosing from six different flavors and the other half choosing from 24 flavors. The researchers found that the consumers with more choice expressed

• A)more interest and were more likely to purchase a jam.
• B)more interest, but were less likely to purchase any jam.
• C)less interest, but were more likely to purchase a jam.
• D)less interest and were less likely to purchase any jam.

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Definitions:

Net Present Value

A method used in capital budgeting to assess the profitability of an investment or project, calculating the present value of all cash flows associated with the investment.