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You go to the new ice cream parlor that has 48 different flavors of ice cream and 20 different toppings. According to behavioral economist Dilip Soman, having all these choices
Sigmund Freud
Austrian neurologist known as the founding father of psychoanalysis, a method for treating psychopathology through dialogue.
Carl Rogers
A founding figure in psychotherapy research and was instrumental in the development of the humanistic approach to psychology.
Random Sampling
A method used in statistical analyses where each member of a population has an equal chance of being included in the sample, ensuring the sample's representativeness.
Market Researchers
Professionals who study consumer behavior, preferences, and trends to help businesses understand their target market and make informed decisions.
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