In Order to Find New Ways to Open a Can

question 278

Multiple Choice

In order to find new ways to open a can, a group leader asks his team of inventors to think of "opening," in general, rather than asking them to come up with a better way to open a can. In doing so, this group leader will

• A)encourage creativity since he broadly defined the problem.
• B)discourage creativity because he defined the problem too broadly.
• C)encourage the use of mental sets, thus, encouraging creativity.
• D)prevent incubation of the problem, thus, discouraging creativity.

Understand different organizational models for managing social media within a company.

Comprehend the role and impact of creative assets and personas in social media campaigns.

Recognize the strategic planning stages in social media marketing.

Identify the importance of target audiences and influencers in spreading a brand’s message.

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Definitions:

Conflict Crime

Crimes that arise in the context of conflicts, often in areas experiencing warfare, civil unrest, or severe social discord.

Consensus Crime

Consensus crime refers to activities that are universally agreed upon as wrong or harmful to society, and thus are legislated against, such as murder or theft.

White-Collar Crime

Refers to an illegal act committed by a respectable, high-status person in the course of work.

Sexual Harassment

Unwelcome or inappropriate sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.