Thirst and Hunger Are

question 349

Multiple Choice

Thirst and hunger are

• A)episodic drives.
• B)cyclical drives.
• C)unaffected by external incentives.
• D)unaffected by early experiences and learning.

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Definitions:

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.

Perceptual Map

A visual representation of how consumers perceive and position products, brands, or companies relative to each other, typically based on important attributes.