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Greg Is in a Drug Rehabilitation Program and Is Looking

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Greg is in a drug rehabilitation program and is looking forward to the day he will be "drug free" and can reconcile with his family. According to Rogers, Greg's view of himself as "drug free" and trusted by his family would be referred to as his


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Financial Viability

The ability of an entity to generate sufficient income to meet operating payments, debt commitments, and, where applicable, to allow for growth while maintaining service levels.

Target Customers

Individuals or groups identified as the most likely to purchase a company's products or services.

Market Segments

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Customers

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