Mark Is Very Hungry

question 867

Multiple Choice

Mark is very hungry.After class, he leaves the building and sees the signs of various fast food restaurants on the highway near the college.After seeing the signs, he gets in his car to go to a restaurant to satisfy his hunger.Dollard and Miller would describe the signs of the fast food restaurants as

• A) response hierarchies.
• B) habits.
• C) cues.
• D) drives.

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Definitions:

Customer Satisfaction

A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.