Examlex
The Social Readjustment Rating Scale (SRRS) was developed by
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or values, often leading to an alteration in one of the beliefs or behaviors.
Consumer Decision-Making Process
The stages a consumer goes through before purchasing a product, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Values
Fundamental beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or organization.
Opinion Leaders
Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products.
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