One Who Is Simultaneously Attracted to and Repelled by the Same

question 353

Multiple Choice

One who is simultaneously attracted to and repelled by the same activity or goal is experiencing a(n) __________ conflict.

• A)approach-approach
• B)avoidance-avoidance
• C)approach-avoidance
• D)general adaptation

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Definitions:

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.