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For the last several years, everything has looked bleak and hopeless to Felisa. She feels like a failure at work and a failure as a wife and mother. Recently she has stopped going to work, has become extremely withdrawn from her family, spends most of her time in bed, and has been having frequent suicidal thoughts. Felisa would most likely be diagnosed with a __________ disorder.
Generation Y
Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.
Psychographic Segmentation
The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.
Personality
A person’s consistent behaviors or responses to recurring situations.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture, influencing consumption patterns and preferences.
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