After the First Few Lectures, Karen Thought That Her Psychology

question 616

Multiple Choice

After the first few lectures, Karen thought that her psychology teacher was the best teacher she had ever had and cared about whether Karen succeeded in her class. However, when Karen received a low grade on her first test, she decided that this teacher was a terrible, uncaring teacher, who wanted her to fail. Karen is exhibiting

• A)all-or-nothing thinking.
• B)selective perception.
• C)overgeneralization.
• D)incomplete rationalization.

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Definitions:

Consumer Perceptions

How consumers view and interpret the characteristics and qualities of a product or service, influencing their buying decisions.

Perceptual Map

A visual tool used in marketing to display the perceptions of consumers regarding the positions of products, brands, or companies relative to each other in the marketplace.

Graphic Visualization

The representation of data, information, or concepts through visuals such as charts, graphs, and diagrams to facilitate understanding.

Positioning

The strategy of placing a brand, product, or service in a specific niche in consumers' minds to distinguish it from competitors in the market.