If the Persuader Appears to Have Nothing to Gain If

question 674

Multiple Choice

If the persuader appears to have nothing to gain if the audience accepts his or her message, then attitude change

• A) is encouraged.
• B) is discouraged.
• C) rarely occurs.
• D) becomes more difficult.

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Definitions:

Psychological Professor

An academic expert who teaches and conducts research in psychology.

Contextual Cues

Environmental or situational indicators that help individuals understand and respond appropriately to different circumstances.

Serial-Position Effect

A psychological phenomenon in which a person tends to remember the first and last items in a series better than the middle items.

Retrieval

The process of accessing and bringing into consciousness information stored in memory.