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If the various roles a person occupies require behaviors that are inconsistent with one another, there is
Convenience Products
Items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, such as household goods or snacks.
Convenience Products
These are items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, like bread or soft drinks.
Competing Products
Goods or services that are offered in the same market and serve similar functions, thereby competing for the same customer base.
Competing Stores
Retail or service establishments that offer similar products or services targeting the same customer base, and thus are in direct competition with each other.
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