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Base-Of-The Pyramid Markets
The largest, but poorest socio-economic groups in the world, considered as potential consumers, people living on less than $2.50 a day.
Benefit Corporations
A legal structure for a business designed to prioritize social and environmental objectives in addition to profitability.
Social Goals
Objectives that focus on improving society or addressing social issues, often pursued by individuals, organizations, or governments.
Alleviate Poverty
Efforts and policies designed to reduce or eliminate poverty in a population.
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