A Neighbor Comes to Your Door and Asks You to Feed

question 349

Multiple Choice

A neighbor comes to your door and asks you to feed his dogs, water his plants, and mow his yard while he is out of town for a month. Feeling only slightly guilty, you turn down this large request. Then, the same neighbor returns the next day and asks if you would at least pick up his mail while he is gone. Chances are very good that you will honor this smaller request because of which compliance approach?

• A)foot-in-the-door technique.
• B)highball effect.
• C)lowball technique.
• D)door-in-the-face effect.

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Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve specific marketing objectives, such as increasing brand awareness or market share.

Entrepreneurial Start-Up

A new business venture started by an entrepreneur with the aim of seeking, developing, and validating a scalable business model.

Perceptual Maps

A visual representation used in marketing to show how the average target consumer understands the positioning of a brand in relation to its competitors.

Positioning Strategies

Techniques used by companies to place their products or services in the mind of the consumers relative to competitors' offerings.