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Discuss the process of attribution, including the difference between external and internal causes; explain through example how the actor, object, and setting must be taken into account when inferring the causes of behavior; and describe how attribution is affected by the factors of consistency, distinctiveness, situational demands, and consensus.
Individual-oriented Messages
Communications tailored to appeal or address personal attributes, needs, or preferences of an individual.
Moderately Intelligent
Describing a level of cognitive ability that is average or slightly above average, indicating reasonable problem-solving and learning capabilities.
High Self-esteem
Refers to an individual's positive evaluation of oneself, characterized by confidence and feeling of self-worth.
Generic Brands
Products marketed without a branded name, often positioned as lower-cost alternatives to well-known brands.
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