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Groups tend to view themselves as better than their rivals due to
Marketing Costs
Expenses associated with promoting and selling a product or service, including advertising, promotional materials, and sales staff salaries.
Market Segment
A subgroup within a larger market, defined by distinct characteristics or needs, which businesses target with specific products or marketing strategies.
Innovative Products
New or significantly improved goods or services that offer novel features, benefits, or solve existing problems in unique ways.
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