When People Respond to Each Other in Similar Ways, Which

question 625

Multiple Choice

When people respond to each other in similar ways, which factor in interpersonal attraction is taking place?

• A) reciprocity
• B) homogamy
• C) unilateral exchange
• D) social conformity

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Definitions:

Viewthrough

A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.

Brand's Website

The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.

Previous Exposure

Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.

SMROI

Social Media Return on Investment, a measure used to evaluate the efficiency of a social media campaign or strategy.