Examlex
Which of the following is NOT one of the steps in teaching a strategy proposed by Ormrod?
Brand Purpose
The underlying mission or reason for a brand's existence beyond just making a profit, often related to making a positive impact on society or the environment.
Authenticity Deficit
The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.
Consistency
The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.
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