The Thinking Aloud Protocol, in Which People Are Asked to Verbalize

question 350

Multiple Choice

The thinking aloud protocol, in which people are asked to verbalize their thoughts as they use a machine, is an example of

• A) usability testing.
• B) marketing.
• C) telepresence.
• D) natural design metaphors.

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Definitions:

International Marketing

The practice of promoting and selling products or services across national borders.

Distribution Channels

Networks through which a company delivers its products or services to its customers, including pathways involving wholesalers, retailers, or direct sales.

Reduce Costs

The process of cutting expenses in order to improve profitability or financial health.

Promotion Efficiency

The effectiveness and efficiency of marketing strategies in reaching and persuading potential customers to make a purchase.