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How Might a Marketer Increase a Consumer's Personal Value Equation

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How might a marketer increase a consumer's personal value equation?

Distinguish between different types of inputs and their variability in the short and long run.
Understand the role of capital and labor in influencing the total and marginal product curves.
Interpret graphical representations of production functions such as total product and marginal product curves.
Apply the concepts of production and productivity to real-world business decisions.

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