Martin Has Incorporated Several Features Customers Have Suggested into a New

question 15

Multiple Choice

Martin has incorporated several features customers have suggested into a new model of his company's vacuum cleaners.Martin is involved in which of the following areas of the marketing profession?

• A)Product development
• B)Marketing research
• C)Event marketing
• D)Direct marketing
• E)Sales

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Definitions:

Semantic

Related to the meanings of words and phrases in language, as well as the study of meaning in communication.

Shallow Processing

A method of information processing that involves minimal thought and focuses on surface details such as the appearance or sound of words.

Explicit Memory

A type of long-term memory of facts and experiences that an individual can consciously know and state.

Italicized

Text styled in an oblique font to emphasize a point or distinguish it from surrounding text.