Typically Once a Company Has Decided What Business It Is

question 40

Multiple Choice

Typically once a company has decided what business it is in and expressed that in a mission statement,the firm then develops a _____.

• A)corporate strategy
• B)marketing plan
• C)logo
• D)brand name
• E)vision

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Definitions:

Marketing Mix

A set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market; traditionally includes product, price, place, and promotion (the 4Ps).

Forecast Potential

The anticipated performance or success of a product, service, or business within a specific period.

Competitive Position

A business's standing or rank compared to its competitors in terms of market share, quality, customer perception, or other metrics.

Develop New Products

The creation and introduction of new or improved goods or services to meet consumer needs and market demands.