The Group of Customers Toward Which an Organization Directs Its

question 43

Short Answer

The group of customers toward which an organization directs its marketing efforts is known as the _____.

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Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization.

Cultural Ethos

The characteristic spirit, moral values, and customs of a community or society.

Moral and Ethical Codes

Principles and standards of behavior that guide individuals and organizations in making decisions that are considered right and good.

Business Definition

The clear outline or description of a company's field of operation, goals, and the products or services it provides.