Explain What Marketing Professionals Can Do to Make Situational Factors

question 50

Essay

Explain what marketing professionals can do to make situational factors work to their advantage.

---

Definitions:

Aggressive Behaviors

Actions that can cause physical or emotional harm to others, often a manifestation of frustration, anger, or predisposition towards hostility.

Reinforcement

In behavioral psychology, a process in which a stimulus increases the probability of a behavior by either presenting a positive reward (positive reinforcement) or removing a negative condition (negative reinforcement).

Behavioral Approach

A psychological concept focusing on observable behaviors and the ways in which it's possible to alter undesirable behaviors through conditioning.

Punishment

A process in operant conditioning where a response is followed by a stimulus that decreases the likelihood of the response occurring in the future.