Companies Often Find That Finding and Attracting New Customers Is

question 14

True/False

Companies often find that finding and attracting new customers is more difficult than retaining customers.

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Definitions:

Significant

Referring to statistical results, it denotes findings that are unlikely to have occurred by chance, indicating a meaningful difference or correlation.

Main Effects

The direct impact of an independent variable on a dependent variable in an experimental design.

Factorial ANOVA

A statistical test used to determine the effect of two or more independent variables on a dependent variable, allowing interaction effects to be assessed.

Independent Variables

Variables in an experiment or model that are manipulated or changed to observe their effects on dependent variables.