Which of the Following Steps in One-To-One Marketing Involves Determining

question 68

Multiple Choice

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

• A)Differentiate among your customers
• B)Better understand the competition's customer
• C)Identify your customers
• D)Create a marketing message that can be mass produced
• E)Establish short-term measures to evaluate your efforts

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Definitions:

President's Commission

A group or committee formed by the President of the United States to investigate or address specific issues or concerns at a national level.

American Society

The social structure, norms, and cultural dynamics characteristic of the United States.

Industrialization

The process of transforming economies from primarily agricultural to one based on the manufacturing of goods, involving technological innovations and organizational changes.

Deborah Tannen

A linguistics professor at Georgetown University known for her research on the differences in communication between genders.