Examlex
Which of the following segmentation categories answers the question,"How do my customers live their lives?"
Incidence
The frequency at which a new event occurs in a specified population over a particular period of time.
Significance Level
The threshold below which a result is considered statistically significant, indicating that observed differences are not likely due to chance alone.
Working People
Refers to individuals who are currently employed or are part of the labor force.
Survey
A method of gathering information from a sample of individuals designed to represent a larger population, often used in research to collect data on attitudes, opinions, behaviors or characteristics.
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