Customizing Advertisements Over the Public Address System on the Subway

question 45

Multiple Choice

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

• A)benefit segmentation
• B)geographic marketing
• C)psychographic marketing
• D)behavioral segmentation
• E)proximity marketing

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Definitions:

Plantwide Overhead Rate

A single overhead allocation rate used throughout a manufacturing plant or entire facility, applied uniformly to all products or cost centers.

Activity-based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities that generate costs.

Activity-based Costing

A methodology that assigns manufacturing overhead costs to products in a more logical manner based on the activities that incur costs.

Floral Bouquets

An arrangement of flowers, typically designed and wrapped for decorative or gifting purposes.