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List and Describe the Four Segmentation Categories

question 71

Essay

List and describe the four segmentation categories.


Definitions:

Operant Conditioning

A learning process whereby behavior is controlled by its consequences, including rewards and punishments.

Observational Learning

Learning new behavior by watching a model perform that behavior.

Vicarious Learning

The process of learning behaviors by observing the actions of others and the outcomes of those actions, without directly experiencing it oneself.

Social Cognitive

Refers to the use of cognitive processes in relation to understanding the social world, emphasizing the role of observational learning, imitation, and modeling.

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