A(n)_____ Is a Catchphrase Designed to Sum Up the Essence

question 12

Multiple Choice

A(n) _____ is a catchphrase designed to sum up the essence of a product.

• A)value statement
• B)advertisement
• C)brand position
• D)product extension
• E)tagline

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Definitions:

Allergist

An allergist is a medical professional specializing in the diagnosis and treatment of allergic conditions and immune system disorders.

Electroencephalography

A non-invasive method to record electrical activity of the brain using electrodes placed on the scalp.

Electrocardiography

The process of recording the electrical activity of the heart over a period of time using electrodes placed on the skin.

Electromyography

A procedure in which needle electrodes are inserted into some of the skeletal muscles and a monitor records the nerve impulses and measures conduction time; used to detect neuromuscular disorders or nerve damage.