Many Companies Use _____In Their Advertising to Try to Position

question 63

Short Answer

Many companies use _____in their advertising to try to position their products in the minds of the buyer.

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Definitions:

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience that is pleasing to the senses or mind.

Hippocampus

A region of the brain involved in the formation of new memories and is also associated with learning and emotions.

Conscious Memories

Memories that can be intentionally recalled, reflecting experiences we are aware of.

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).