Many Companies Use _____In Their Advertising to Try to Position

question 63

Short Answer

Many companies use _____in their advertising to try to position their products in the minds of the buyer.

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Definitions:

Nuclear Attack

The use of nuclear weapons against an enemy, causing massive destruction and potentially long-term environmental damage.

Central Route Persuasion

A persuasion technique that requires thorough understanding of the message's content, resulting in enduring changes in attitude.

Cognitive Dissonance

A psychological theory which proposes that individuals experience discomfort when holding two or more conflicting cognitions, leading them to change their beliefs, attitudes, or actions to reduce the discomfort.

Implicit Prejudice

Unconscious or automatic negative evaluations or beliefs about a group or its members.