A Product-Dominant Approach to Marketing Is Based on the Belief

question 119

Multiple Choice

A product-dominant approach to marketing is based on the belief that:

• A)enjoyment of a product and its disposal are important in understand consumer needs.
• B)marketers should consider what services it takes for the customer to acquire their offerings.
• C)sales personnel and marketing can drive consumerism.
• D)the best way to capture market share is to create and manufacture better products at lower prices.
• E)marketers should assess the value customers place on products in their daily lives.

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Definitions:

Anhydride

A compound formed from the removal of water molecules between two carboxylic acid molecules.

Organic Product

A compound or material derived from living organisms or produced by organic chemical reactions.

Reaction

A transformation process where reactants are converted into different substances known as products.

Ethyl Acetate

An organic compound used as a solvent in many applications, characterized by its pleasant smell and formula CH3COOCH2CH3.