A Brand Is _____

question 20

Multiple Choice

A brand is _____.

• A)simply a label
• B)a name,picture,design,or symbol used by a seller to differentiate their offerings
• C)a picture that is similar to another company's design
• D)a slogan that conveys the firm's image
• E)an advertising campaign

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Definitions:

Semantics

The meaning of words and sentences.

Environmental Determinants

Factors within the environment that influence the development, behavior, and living conditions of individuals.

Biological Determinants

Factors related to biological or genetic conditions that influence an individual's health or characteristics.

Displacement

A defense mechanism where emotional impulse is redirected from a dangerous object to a safe one.