Customers Who Are Good at Generating New Product Ideas or Applications

question 100

Multiple Choice

Customers who are good at generating new product ideas or applications of products are called _____.

• A)lead users
• B)alpha testers
• C)innovators
• D)first movers
• E)trend setters

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Definitions:

Loss Aversion

Tendency for individuals to prefer avoiding losses over acquiring gains.

Stock Market

A marketplace where shares of public companies are bought and sold, providing a platform for the issuance and trading of equity securities.

Investor

An individual or entity that allocates capital with the expectation of obtaining a financial return or profit.

Price Level

The average of current prices across the entire spectrum of goods and services produced in the economy.