Marketing Information Systems Involve All of the Following EXCEPT

question 7

Multiple Choice

Marketing information systems involve all of the following EXCEPT:

• A)a system for collecting market intelligence on an ongoing basis.
• B)a system for recording marketing research information.
• C)a system for collecting test market information.
• D)a system for recording internally generated data and reports.
• E)marketing analytics software to help managers with their decision making.

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Definitions:

Ledger Accounts

Records within accounting systems that collect data and transactions related to a specific asset, liability, equity, revenue, or expense.

Calendar Year-End

The end of the annual accounting period that coincides with the end of the calendar year, typically December 31.

Post-Closing Trial Balance

A financial statement listing all the accounts and their balances after closing entries are made, ensuring the accounts are ready for the next accounting period.

Adjusted Trial Balance

A report that lists all accounts and their balances after adjusting entries are made, ensuring that debits equal credits.