Scanner-Based Research Involves Buying Research Reports from Other Marketing Research

question 35

True/False

Scanner-based research involves buying research reports from other marketing research companies and then selling the reports in their entirety or in pieces to other firms.

---

Definitions:

E-commerce Start-up

A business that is initiated on the internet selling goods, services, or both to consumers, operating primarily in the digital ecosystem.

World Economic Forum

An international organization for public-private cooperation that engages business, political, academic, and other leaders of society to shape global, regional, and industry agendas.

Public-private Cooperation

Collaborative partnerships between government entities and private sector companies aimed at achieving mutual goals.

Gender Equality

The state of equal access to resources and opportunities regardless of gender, including economic participation and decision-making.