Companies Sometimes Utilize Research That Tracks the Movement of a Person's

question 14

Multiple Choice

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

• A)causal research.
• B)physiological measurement.
• C)social interaction.
• D)ethnographic research.
• E)psychological research.

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Definitions:

Research Study

A structured process of investigation aimed at discovering, interpreting, or revising facts or theories.

Laboratory Observation

A research method where subjects are observed in a controlled environment to minimize external variables.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

Research Study

A systematic investigation, including research development, testing, and evaluation, designed to develop or contribute to generalizable knowledge.