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_____ measure people's involuntary physical responses to marketing stimuli.
Variable Production Costs
Costs that vary directly with the level of production, such as raw materials and direct labor.
Incremental Revenue
The additional revenue generated from a new business decision or activity.
Fixed Costs
Fixed costs are business expenses that remain constant regardless of the level of production or sales, such as rent or salaries.
Variable Cost
Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor.
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