Not Only Must Advertisers Try to Present Consistent Messages,they Must

question 25

True/False

Not only must advertisers try to present consistent messages,they must also try to ensure that consumers interpret the message as they intended.

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Definitions:

Prima Facie Case

An established case that is sufficient to warrant a trial, presented on the evidence available, unless rebutted.

Americans With Disabilities Act

A law dedicated to civil rights that forbids discrimination due to disability, guaranteeing equal chances for people with disabilities in every public sector.

Cerebral Palsy

A group of permanent movement disorders that appear in early childhood, affecting muscle tone, posture, and movement due to abnormal brain development.

Major-Life Activity

Activities that are of great importance to most people's daily lives, such as walking, breathing, and working.