The Number of People Exposed to a Promotion Message Is

question 72

Multiple Choice

The number of people exposed to a promotion message is referred to as _____.

• A)frequency
• B)mass appeal
• C)reach
• D)capacity
• E)summation

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Definitions:

Business Buyers

Organizations or individuals that purchase goods or services for commercial use, production, or resale, rather than for personal consumption.

Promotional Element

Components of a marketing strategy which aim to increase awareness, availability, and sales of a product, often including advertising, sales promotion, and public relations activities.

Personal Selling

A sales method involving direct, face-to-face interaction between a salesperson and a potential customer, tailored to the customer's needs and preferences.

Introduction Stage

The phase in a product life cycle where a new product is launched into the market and marketing efforts are made to inform consumers of its existence.