Which of the Following Is True of Direct Marketing

question 173

Multiple Choice

Which of the following is true of direct marketing?

• A)The response of consumers is rather slow.
• B)Personalized ads are beyond the scope of direct marketing.
• C)It is always effective as it takes care not to be intrusive.
• D)It makes it possible to measure the return on investment.
• E)A number of intermediate channels are involved.

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Definitions:

Yield Trends

The patterns or movements in the yield (return) of investments over time.

Units Produced

A measure of production output, quantifying the number of complete units manufactured within a specific period.

Commissions Paid

Expenses a company incurs from paying a fee to agents or salespersons based on the sales volume or contracts they secure.

Cost of Production Report

A summary documenting the costs associated with producing goods, usually within a manufacturing environment.