The "Got Milk?" Campaign Is an Example Of

question 61

Multiple Choice

The "Got Milk?" campaign is an example of:

• A)competitive parity.
• B)open-ended messaging.
• C)primary demand.
• D)AIDA model.
• E)selective demand.

---

Definitions:

Intermittent Shake

A temporary and periodic trembling or shivering movement or condition, which may occur due to various reasons including cold, fear, or medical conditions.

Assertive

Behaving confidently and boldly, standing up for one's rights or opinions without being aggressive.

Uncomfortable

A feeling of physical or mental discomfort, often due to adverse conditions or ill-fitting situations.

AIDET

A communication framework used in healthcare standing for Acknowledge, Introduce, Duration, Explanation, and Thank You, aimed at improving interaction with patients.