The Process of Creating a Positive Image for a Company,an

question 18

Multiple Choice

The process of creating a positive image for a company,an offering,or a person via publicity is known as _____.

• A)public relations
• B)sales promotions
• C)publicity
• D)damage control
• E)sponsorship

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Definitions:

Sender

In the communication process, the sender is the individual or entity who initiates a message intended for a receiver.

Receiver

In communication, the individual or entity that interprets and processes the message sent by the sender.

Decoder

A device or person that converts encoded messages or data into an understandable form.

Noise

Unwanted or disruptive sounds or signals that interfere with the communication or processing of information.