Warranties and Guarantees Can Be Utilized To

question 59

Multiple Choice

Warranties and guarantees can be utilized to:

• A)increase customer perceptions.
• B)involve customer representatives.
• C)increase buyer's remorse.
• D)engage marketing efforts.
• E)decrease postpurchase dissonance.

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Definitions:

Aversion Therapy

A behavioral treatment method that involves pairing an undesirable behavior with an unpleasant stimulus to reduce the behavior's occurrence.

ECT

Electroconvulsive Therapy, a psychiatric treatment in which seizures are electrically induced in patients to provide relief from mental disorders.

Tardive Dyskinesia

A neurological disorder characterized by involuntary, repetitive body movements, often resulting from long-term use of certain psychiatric drugs.

Behaviour Therapies

Psychological treatments that focus on changing maladaptive patterns of behavior through learning principles.