According to the in Focus Box, "Name, Title, Generation," the Term

question 178

Multiple Choice

According to the In Focus box, "Name, Title, Generation," the term millennials refers to the generation born between:

• A)1900 and 1945.
• B)2000 and 2010.
• C)1946 and 1964.
• D)1981 and 1999.

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Definitions:

Receiver

The party in a communication process that receives the message sent by the sender.

Marketing Communications

The various methods and channels a company uses to communicate with its target market, including advertising, public relations, and social media.

Aida Model

A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.

Communication Media

Various mediums and channels used for transmitting information between individuals or groups, including digital, print, and interpersonal platforms.