Schachter and Singer's Two-Factor Theory Is the Theory of Emotion

question 350

True/False

Schachter and Singer's two-factor theory is the theory of emotion with the greatest degree of research support, having been confirmed by hundreds of scientific studies.

---

Definitions:

Digital Devices

Electronic tools designed to process, store, and transmit data, including smartphones, laptops, tablets, and smart home devices, increasingly essential in daily life and business.

Mobile Marketing

Marketing practices targeting consumers through mobile devices, utilizing SMS, mobile apps, and web browsers.

Sentiment Analysis

The use of natural language processing, text analysis, and computational linguistics to identify, extract, quantify, and study affective states and subjective information.

Social Listening

The practice of monitoring social media channels for mentions of a brand, competitors, product, or any relevant conversations to gain insights and engage with consumers.