The Focus on Neuroscience Box, "Seeing Faces and Places Inthe

question 158

Multiple Choice

The Focus on Neuroscience box, "Seeing Faces and Places inthe Mind's Eye," reported on an fMRI study of mental imagery. One of the findings of the study was that:

• A)looking at places activated the parahippocampal place area (PPA) and imagining places activated the fusiform facial area (FFA).
• B)imagining a scene activated different brain areas than were activated during perception of the scene.
• C)(P looPA)k aning at d imfacagines acting fivaatcees actd theivat pareahd tiphep focusifampalorm p faclaceial ar areea a (FFA)
• D)imagining a scene activated the same brain areas that were activated during perception of the scene

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Definitions:

Arbitrary Approach

A method based on individual judgment or preference rather than objective logic or system.

Promotion Mix

The combination of promotional tools used by an organization, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Objective And Task

A method in advertising and marketing involving the setting of objectives and determining the tasks necessary to achieve them.

Budgeting Methods

Financial strategies used to plan and allocate resources, often income and expenditure, over a specified period.