Sperling's Classic Experiment in Which He Briefly Flashed Three Rows

question 231

Multiple Choice

Sperling's classic experiment in which he briefly flashed three rows of letters on a screen immediately followed by a tone demonstrated that:

• A)subliminal perception can influence unconscious thought processes.
• B)auditory sensory memory lasts for three or four seconds.
• C)visual sensory memory holds a great deal of information for about half a second.
• D)short-term memory can last for up to thirty seconds.

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Definitions:

Accounts Payable

Liabilities representing amounts owed by a company to suppliers for goods and services received but not yet paid for.

Credit Entries

Accounting entries that increase liabilities or equity or decrease assets, reflecting gains to a company's balance sheet.

Expense Account

An income statement account that represents the cost of goods sold or services provided to generate revenue.

Credit Balance

A credit balance occurs when the total credits in an account exceed the debits, often seen in liability, revenue, and equity accounts.